Sunday, September 2, 2007

Ticked Off At Carl's Jr.

I don't want to turn this into a long rant so I won't. HOWEVER, that being said, I do not understand an advertising industry that goes postal over Don Imus and his inexcusable disrespect towards female basketball players and then turns around and promotes a Carl's Jr. commercial that is offensive on so many levels, that I finally caved in and fired an email off to a company in protest.

How many have you seen it? If you have not, picture a high school classroom full of adult actors pretending to be rappin', dancin' students fulfilling the classic male school fantasy of the sexy teacher with all the attention of teach's round butt and what she needs to do to flatten it.

I'm sitting in my livingroom trying to figure out what happened to my channel. By the time I figured out it was a commercial, the Carl's Jr. logo popped up promoting their flat bun burgers. Yep, the same folks promoting that favored chicken part a few years ago - the plump breast. Oh, and let's not forget Paris Hilton washing a car, while we're at it.

Here's the link if you want to put in your 2 cents. Oh, and the Carl's Jr. home page has the ad up as well.

I had the misfortune of seeing your flat buns commercial last night on TV. Yes, misfortune. I don't want there to be any doubt about how I viewed this commercial. I've talked to women from their early 20's to late 50's today and they all object.

What are you thinking pandering to dirty little boy jr. high school mentality? Who do you think brings the kids to Carl's Jr. for a quick meal? Mothers do, that's who, because clearly you have forgotten who is paying at the drive thru for the kids in the backseat.

We saw this commercial last night and were baffled by it right from the start. Then the Carl's Jr. logo pops up and we were appalled. Not only will we not be going to Carl's Jr. until your advertising reps figure out that it's not good to objectify women, the kids will also understand why they aren't going. Thanks for becoming an object lesson in teaching respectfulness.

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